What's My Story?
Clarify Your Story
A year ago, I began transitioning from freelance work to running my own business, the scariest – and most exciting – career decision of my life. Since then, I’ve:
Helped purpose-driven coaches who were struggling to connect with their audience.
Helped solopreneurs who were trying to shine a spotlight on their personal brand.
Helped businesses that wanted to distinguish themselves as industry thought leaders.
And I’ve enjoyed it all! However, I’ve struggled to market what I do. Sharing all of the above muddies the water and makes for an unclear message. I’ve discovered that people aren’t attracted to unclear messages. Go figure.
But I’ll have a much clearer picture soon!
This December, I will be getting StoryBrand Certified. For those of you who are unfamiliar, it’s a weeklong program spearheaded by best-selling author Donald Miller that helps businesses “clarify their message so customers engage.”
I’m already partnered with those who are certified and have seen the amazing results firsthand. Stay tuned for more StoryBrand services from Brandscribed to follow!
Building a StoryBrand Book Highlights:
Speaking of Donald Miller, here are three takeaways from his book, Building a StoryBrand:
What’s your message? Can you say it easily? Is it simple, relevant, and repeatable?
If we position our products and services as anything but an aid in helping people survive, thrive, be accepted, find love, achieve an aspirational identity, or bond with a tribe that will defend them physically and socially, good luck selling anything to anybody.
The day we stop losing sleep over the success of our business and start losing sleep over the success of our customers is the day our business will start growing.
Be Seen As The Expert:
Most people think that confidence starts from success. “I’ll believe it when I see it.”
Nope. Other way around. Be Seen As The Expert is Brandscribed’s pilot masterclass, helping those battling Imposter Syndrome see themselves – and have others see them – as the valued thought leaders they are.
By the end of this two-week cohort, you will be able to apply a framework on using story to discover your “why” and create a unique value offer to your audience. It includes four expert facilitators, an 80-page interactive companion guide, evergreen content templates, complimentary accountability coaching, and a peer-led community, valued at over $2,500.
Oh, and there’s a money-back guarantee. That’s how confident I am that this will be transformative.
Both group and 1:1 classes are available
Check out my free webinar on Using Your Story to Discover Your Why at Coach Jax at 11:30 a.m. EST on Nov. 7
If you don’t live in the Jacksonville area, you can attend via Zoom.
(Random Top 5 List)Finally, in honor of Halloween, here are my top 5 candy bars:
Nutrageous
Take 5
100 Grand
Watchamacallit
Zagnut