How to Find Your Why, and Four Underrated Books

Highlights of the Become The Expert Pilot Masterclass

This week, after years of rumination and months of planning, I finished my pilot masterclass. I am immensely grateful for my three amazing guest facilitators (Lisa McGuire, Dominick Miserandino and Elizabeth Pampalone), Maven.com for housing it, as well as a small but equally amazing class.

It was…well, amazing!

The following are the key takeaways from the first module of the cohort. It covers how to discover your “why”:

It is essential that the values of you and your brand are aligned to avoid both internal and external confusion.
The “why” is the most important question to be answered for a purpose-driven brand. The “who” is the second most important.
Your expertise comes from your experiences. Figure out which moments led to the most important discoveries worth sharing with others.
A tagline is your brand calling card. It should be simple, memorable, and repeatable.
To instill trust in others, a brand must have a balance of ethos (credibility), logos (facts), and pathos (emotional appeal).
Have different brand stories in place to address common challenges, build value and urgency, and use your experiences to educate.

Stay tuned for Part 2 next week, where I’ll address how to leverage your story in the media and how to build a likeminded community.

And if any of this information resonates with you, hop onto our waitlist now to join our next cohort, slated to run sometime in early 2023

Random Top 4:(Yes, just four this week, because everyone makes lists of five, right?) The following are books you may not be familiar with but have helped shape me into the person I am today:

Top 4 Under-The-Radar Personal Development Books:

Courage & Craft: Writing Your Life Into Story, Barbara Abercrombie: (You can base an entire course off of this book. Well organized, engaging activities in each chapter)
Triggers, Marshall Goldsmith and Mark Reiter: (I used to be a very angry and reactive person. I credit this book for helping me become more self-aware, and handle potentially volatile situations in a more objective, unemotional way)
Answers to Distraction, Edward M. Hallowell and John J. Ratey: (I’m pretty textbook ADD, although I wasn’t officially diagnosed until I was well into my 20s. This book addresses the most common questions people like me have, especially those recently diagnosed)
How to Stop Worrying and Start Living, Dale Carnegie: (Of course, he’s famous for How to Win Friends and Influence People but don’t overlook this gem, especially if you struggle with anxiety. Even decades after it was written, Carnegie’s words and stories are still able to put life’s toughest situations into perspective)

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